Mobile monetization is a problem that usually bothers every mobile developer
out there. Creating a cool app is only the first step in the roadmap of
creating a successful application that can be monetized. Choosing the
appropriate monetization model for an app is usually one of the most
difficult decisions to be made. Mobile developers are looking for more
revenue without compromising the user experience and the quality of their
We will highlight the most important mobile monetization models that exist
out there, focusing mainly on mobile advertising models, which seem to be
quite popular among mobile developers nowadays.
One of the most widely used monetization models is mobile ads. There is a big
debate going on regarding ad methods & tactics, compromising user experience
level, revenue effectiveness, intrusiveness and users drop-off am... (more)
Probably one of the biggest finding that supports the fact that mobile users
are more active comes from a study done by iAcquire and SurveyMonkey. This
study resulted in the amazing finding that 70% of mobile searches lead to
action on websites within 1 hour. The strength of mobile is reinforced even
more by the finding that 40% of the respondents stated that they would choose
another result if what they found was not mobile friendly.
Small wonder then that mobile marketers everywhere are looking at doing some
extremely innovative stuff to promote themselves. It is rather interest... (more)
One constant debate in the mobile app development world is whether to launch
on Android or iOS first, as Android gained 82% market share, according to a
November report released by research firm Gartner. Even if there isn’t an
universal answer to this question, to help you decide where to start, I’ve
talked about this issue with a couple of experts that have built applications
for brands such as RunKeeper, Macy’s, Porsche, NFL, Bloomingdale’s,
Forbes, or Lady Gaga.
Firstly I talked with Ken Yarmosh, founder of Washington DC based Savvy Apps
and author of best selling book “App S... (more)
Kevin Marshall started off an interesting conversation thread about what he
thinks about mobile, which I responded to here.
To me, the fundamental behavior around mobile – of using it as a
consumption device than a production device has been because of it’s
limitations. We don’t open our hackpads or word documents on a mobile phone
and work on the go. It’s not easy and it’s hugely distracting that you
are a walking nightmare in a public space.
The most interesting thing after Siri and Google Now, is the two-worded call
out “Okay, Glass!”. It’s a sign of exciting things to come.
The iOS 7 update, released in early September 2013, had dozens of new
consumer-friendly features, but it also placed an emphasis on features and
functionalities for businesses. It is no secret that this heightened
enterprise focus has been driven by increased corporate support for
smartphone use and apps of all kinds. We dive into this in our white paper,
The New Mobile Business Communication Landscape, in which we suggest that an
increase in BYOD policy adoption and enterprise mobility is fueling the
consumerization of IT (business technologies that mirror consumer