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Sunanda Jayanth

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Top Stories by Sunanda Jayanth

Mobile monetization is a problem that usually bothers every mobile developer out there. Creating a cool app is only the first step in the roadmap of creating a successful application that can be monetized. Choosing the appropriate monetization model for an app is usually one of the most difficult decisions to be made. Mobile developers are looking for more revenue without compromising the user experience and the quality of their app. We will highlight the most important mobile monetization models that exist out there, focusing mainly on mobile advertising models, which seem to be quite popular among mobile developers nowadays.   Mobile Advertising One of the most widely used monetization models is mobile ads. There is a big debate going on regarding ad methods & tactics, compromising user experience level, revenue effectiveness, intrusiveness and users drop-off am... (more)

Voice is the next leap for smartphones

Kevin Marshall started off an interesting conversation thread about what he thinks about mobile, which I responded to here. To me, the fundamental behavior around mobile – of using it as a consumption device than a production device has been because of it’s limitations. We don’t open our hackpads or word documents on a mobile phone and work on the go. It’s not easy and it’s hugely distracting that you are a walking nightmare in a public space. The most interesting thing after Siri and Google Now, is the two-worded call out “Okay, Glass!”. It’s a sign of exciting things to come. ... (more)

Future Of Mobile Marketing and Mobile Advertising 2014

Probably one of the biggest finding that supports the fact that mobile users are more active comes from a study done by iAcquire and SurveyMonkey. This study resulted in the amazing finding that 70% of mobile searches lead to action on websites within 1 hour. The strength of mobile is reinforced even more by the finding that 40% of the respondents stated that they would choose another result if what they found was not mobile friendly. Small wonder then that mobile marketers everywhere are looking at doing some extremely innovative stuff to promote themselves. It is rather interest... (more)

Should I Launch my App on iOS or Android First?

One constant debate in the mobile app development world is whether to launch on Android or iOS first, as Android gained 82% market share, according to a November report released by research firm Gartner. Even if there isn’t an universal answer to this question, to help you decide where to start, I’ve talked about this issue with a couple of experts that have built applications for brands such as RunKeeper, Macy’s, Porsche, NFL, Bloomingdale’s, Forbes, or Lady Gaga. Firstly I talked with Ken Yarmosh, founder of Washington DC based Savvy Apps and author of best selling book “App S... (more)

iOS 7 and Business Apps: What Every Developer Should Know About the Update

  The iOS 7 update, released in early September 2013, had dozens of new consumer-friendly features, but it also placed an emphasis on features and functionalities for businesses.  It is no secret that this heightened enterprise focus has been driven by increased corporate support for smartphone use and apps of all kinds.  We dive into this in our white paper, The New Mobile Business Communication Landscape, in which we suggest that an increase in  BYOD policy adoption and enterprise mobility is fueling the consumerization of IT (business technologies that mirror consumer techn... (more)